I was like you at the beginning of this year. I dabbled very infrequently in tweeting and didn’t see what all the fuss was about.

Then I got busy leveraging all Twitter has to offer to position myself as a subject matter expert (or at least try) and build evangelism for my brand, and WOW, I really started seeing things happen!

I came across and made solid connections with people I probably never would have known otherwise. Tweets have led me to information and resources I may not have found otherwise.

As an executive personal branding and job search strategist, my Twitter activity positions me as a social media-savvy professional. The Twitter strategies I’ve learned have become very helpful to my clients in job search.

You’re right. The key to getting the most out of Twitter is to work from a strategy – a strategy for how frequently you’ll tweet, who you’ll follow, who you’ll re-tweet, what you’ll re-tweet, etc.

I’m pretty busy with LinkedIn, too, but find the immediacy and pace of Twitter much more captivating and valuable.

Keep the great posts coming!

Meg Guiseppi